The World’s First Adaptive CRM Agency
Delivering Dynamic Personalised Customer Experiences that Accelerate Client Growth
Profusion’s Adaptive CRM is a results-focused, data-driven approach, that delivers improved customer experiences, better marketing control, and revenue growth.
We’ve implemented successful CRM programmes for over 20 years, from strategic consultancy to fully outsourced campaign planning and execution.
Trusted by Global Brands
What Adaptive CRM means for you
Staying ahead requires more than just managing relationships it demands adaptability.
We have blended best-in-class digital marketing and data science techniques to create a CRM strategy that evolves alongside your business, ensuring you are always equipped to meet the ever-changing needs of your customers and the market.
We provide the complete package from platform migration and strategy through to campaign management and execution.
Our team of data experts can also build you bespoke data models to help you better understand your customers, reduce churn, and increase conversions.
Our services
Strategy
We can work with you to create a holistic CRM campaign build around your commercial goals. Our consultants are experts in creating strategies that will help you increase your revenue and adopt the latest digital technology.
Segments and modelling
Using our proprietary models we can help you build bespoke campaigns that do everything from reducing churn to winning back customers.
Data Management
Your customer data is the lynchpin to business growth. We work with your teams to create clean integrated data that allows you to make the best decisions. Our expert data teams will surface insights and trends that will enable you to devise the right strategies to deliver on your marketing goals.
Platform implementation
If you’re thinking of migrating to a new CRM or want to optimise your existing platform our CRM experts can develop and execute a strategy that will take care of the technical challenges.
Campaign management
Whether its newsletters, triggered messages, fully automated journeys or personalised 1-to-1 messaging. We’ll help you get it all running .
Creative Innovation
We help you create stunning campaigns that drive amazing results by using leading technology advancements including AMP, HTML5, and more. Drive deep engagement with interactive elements like quizzes and polls and deliver personalisation through dynamic content elements including countdown clocks, real time pricings and more.
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Your technical experts
Our team are accredited experts across a range of CRM platforms. They know solutions including Adobe, Braze, and Salesforce inside and out.
We can use this expertise to help you implement and migrate to a new platform, optimise your existing solution or integrate new digital tech.
We enable your marketing teams get the best out of the technology your business has invested in.
How we can work with you
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It all starts with discovery. We’ll really get to know your organisation, your data, your competitors, and your customers. From here we’ll craft a plan centred around engagement and building exceptional customer experiences. This will be your guiding principles for CRM. It will outline the automated journeys that will save you time and money, the personalisation to drive engagement, the data analysis that generate insights and the test and learn roadmap that will deliver real commercial value
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We have extensive experience with a host of major CRM platforms and marketing solutions such as Adobe, Braze and Salesforce. This expertise also includes migration and optimisation. This means we can implement the perfect marketing tech stack to meet your needs. We can take care of everything from automated workflows, and detailed scripting, to APIs to connect to the rest of your ecosystem. Our approach is centred around creating campaigns that are simple to execute and highly efficient.
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Cutting-edge marketing is underpinned by understanding your customers. The deeper the insights the more powerful and effective the communications. This is why we have developed an AI model that combines qualitative understanding with data clustering techniques to segment your audience. This goes far beyond basic customer personas to give you deep actionable insights into who your audience really is and what makes them tick.
From there, we can deploy a series of AI-driven models that will truly make your marketing data driven. These include:
Lifetime value predictions
Propensity to purchase
Price elasticity
Product affinity
Customer churn
and much more
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We can take care of every aspect of your digital marketing campaign. From setting up the templates and workflows that enable efficient and effective executing to the reporting and analysis that lets you know exactly what is happening.
We have decades of experience undertaking a huge range of campaigns for some of the world’s largest brands. It means we have an approach that can adapt to any company, any complexity and any platform.
Our highly-qualified team has a long track record of providing training and support to in house teams. So if you want to upskill your marketing team we can provide all the tools and knowledge you need.
Client Stories
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