Rolls Royce
“The board has been so impressed with the journeys that have been created, without Profusion we would not have been able to implement any of this work. Profusion slotted seamlessly into our team and built close relationships with all stakeholders, the creative and technical end product looks fantastic and the regions across the world are so thankful.”
Simon Hall, Head of Global Retail Experience, Rolls Royce
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Rolls Royce motors needed support in the content, design and implementation of their first ever email journeys. This was to engage leads who’d enquired online, prospects who’d been into a dealership and customers who’d purchased a vehicle.
These journeys were crucial to Rolls Royce because they rely on dealers who sell multiple other luxury car brands and may not be a Rolls Royce brand expert. These journeys are seen as pivotal in ensuring potential customers understand their specific model’s USP’s.
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Profusion ran a content and technical workshop with Rolls Royce’s marketing team to devise customer journeys alongside what was technically feasible within the Salesforce platform.
This enabled the development of a strategy which covered the customer journey which optimised every element - from email copy to design for all models ensuring the communications campaign replicated Rolls Royce’s brand ethos in its entirety.
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The prospect journey has contributed to an additional £7.36 million in sales
Globally, dealers now have an additional channel to continue conversations with leads and prospects.
These campaigns have been rolled out in eight languages.