While Screwfix boasts a substantial base of loyal customers, a significant portion still engaged and shopped on traditional channels. Screwfix wanted to change this dynamic by pushing more customers to make purchases via its app. This would require changing the behaviours of its loyal customer base to modernise how they interact with the brand.

Leveraging Braze, Profusion executed a month-long promotional campaign across various channels, encompassing push notifications, content cards, in-app messages, and email. The strategy involved rewarding customers for app-based purchases.

Real-time order and app data integration empowered Profusion to design trigger-based campaigns and canvases which delivered instant status updates, rewarded customers with discount voucher codes, and included appropriate nudge messaging to encourage users to reach the next reward tier.

Record-breaking monthly and weekly sales, app participation, and monthly active user volumes. 

21% month-on-month revenue uplift.

200k+ new app downloads.

72k new transactors, an 89% increase month-over-month.

Achieving the highest campaign revenue to date.

83k existing customers turned on app marketing permissions.